Review a Campaign

Centro Platform provides an analytics mode for reviewing a campaign. You review the delivery including the projected planning along with the live stages of a campaign. Applicable alerts appear next to the line item. The Performance (Perform.), Delivery, and Billing are automatically updated throughout the campaign. As you review the campaign details, follow these tips:

Campaign Review Tips

Comments

Select Analytics from the campaign overview. The campaign analytics page appears.

Select the View:  Gross or Net.

The selected view appears.

Select Data Range icon.

The Starts/Ends calendar appears.

Select the Start date.

Right-click on a campaign opens a new tab or window allowing managing of multiple campaigns.

Select the End date.

Tab key positions to the next field.

Select Apply. The page refreshes per the Date Range.
Click on the line item. The line item expands displaying the package performance details.
Note the Alerts during a live campaign. Alerts display the line item performance. (i.e. under pacing)
Click the Alert icon. A description appears when you click on the alert.
Click vendor Performance Alert icon. Vendor Performance Alert message body appears. The message page supports sending a performance report to the vendor.
Review the goals of the Details and Contract columns.
Review the Performance column.
Note line items with under (<90%) or over pacing(>110%) percentages in red text.
Check the data under the Billing column. 


Analytics Mode - View: Gross Live Campaign Example

The campaign analytics mode also allows you to concentrate on multiple selected metrics. Based on the metric, you enable the choices. Centro Platform displays the focused fields:

Campaign Analytics Mode– Line Item Fields

Line Item Analytics

Name

Focus On/Off Items

Line Item Fields

VENDOR

N/A

Name

PROPERTY

N/A

Name

DETAILS

Name (default)

Line Item Description

Format

format

Platform

platform

Size

size/package

DATES

Starts

starts

Ends

ends

Data Thru

data thru

CONTRACT

Rate Type

rate type

Ordered Units

imps

clicks

actions

ordered

vwble imps

Rate

net rate

gross rate

PERFORM. (%)

Pacing

pacing

Click Through Rate

CTR

In View

in view rate

Video Starts

vid starts

Video Completes

vid compl

Total Conversions

total conv

Click Conversions

click conv

View Conversions

view conv

Interactions

interacts

DELIVERY

Impressions

imps

Clicks

clicks

Viewable Imps

vwble imps

Video Starts

vid starts

Video Completes

vid compl

Total Conversions

total conv

Click Conversion

click conv

View Conversions

view conv

Interactions

interacts

N/A

Adjust link

ACTUAL

eCPM

eCPM

eCPC

eCPC

eCPVI

eCPVI

eCPV

eCPV

eCPCV

eCPCV

eCPA

eCPA

BILLING

Billable

bill clicks

bill imps

bill vwble imps

Contracted

contracted

Total Spend

total spend

Unspent

unspent

Projected Balance

proj balance

Campaign Totals

 

CONTRACT

PERFORM.

DELIVERY

ACTUAL

BILLING

The focus option is available providing concentration on specific metrics. The Focus Off is the default. 

Step

Procedure

Results

1 Click on the Focus off button.

The default is Details: Name. 

2 Click the Focus on drop menu. A drop menu appears with the available metrics 
3 Enable the metrics. The selected fields are highlighted.
4 Click the Focus drop menu. The available metric fields closes. The selected fields remain highlighted.
4 Hover the line item to return to the normal view of available metrics. The enabled metrics remain highlighted until you start a new session.
5 Click the Focus on disables the option. The normal view appears.

Focus on Example

Focus on Name, Size, Rate Type, Ordered Units, Rate, and Pacing Results Example

The campaign analytics mode also allows additional data under the Metrics button. The data appears in the applicable columns per line item. Enabling the Metrics provides additional data.

Metrics Example

The Actions button provides delivery and performance download reports. You select the Download report.

Actions: Download Delivery Reports

The Performance Alert icon allows sending a message to the vendor along with the net report when under or over pacing occurs. You click on the icon launching the Vendor Performance Alert message.

Vendor Performance Alert

Centro Platform supports modifications to line items. Clicking on the line item expands and displays the details. You click on the adjust Edit icon.

Adjust a Line Item Example

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