Campaign Totals - Analytics

Campaign total are available on planning and analytics mode. Under the campaign columns, the aggregated totals are at the lower part of the page.

Campaign media plan totals

 

Analytics Mode - Line Items

Name

Focus On/Off Items

Line Item Fields

VENDOR

N/A

Name

PROPERTY

N/A

Name

DETAILS

Name (default)

Line item description

Format

format

Platform

platform

Size/Package

size

DATES

Starts

starts

Ends

ends

N/A act. start

Data Thru

data thru

CONTRACT

Rate Type

rate type

Ordered Units

imps

clicks

actions

ordered

vwble imps

Rate

net rate

gross rate

PERFORMANCE

Pacing

pacing

Click Through Rate

CTR

In View

in view

Video Starts

vid starts

Video Completes

vid compl

Total Conversions

total conv

Click Conversions

click conv

View Conversions

view conv

Interactions

interacts

DELIVERY

Impressions

imps

Clicks

clicks

Viewable Imps

vwble imps

Video Starts

vid starts

Video Completes

vid compl

Total Conversions

total conv

Click Conversion

click conv

View Conversions

view conv

Interactions

interacts

N/A

Adjust link

ACTUAL

eCPM

eCPM

eCPC

eCPC

eCPVI

eCPVI

eCPV

eCPV

eCPCV

eCPCV

eCPA

eCPA

BILLING

Billable

bill clicks

bill imps

bill vwble imps

Contracted

contracted

Total Spend

gross spend

media spend (net)

Unspent

unspent

Projected Balance

proj balance

Campaign Totals

(drop menu)

CONTRACT

DELIVERY

PERFORMANCE

ACTUAL

BILLING

The line item totals by Vendor/Property are displayed in bold text. The entire campaign totals are on lower part of the page. Centro Platform calculates the grand total fields of the Contracted, Delivery, Performance, Actual, and Billing.  Click the drop menu to select the applicable campaign total. For dynamic pricing, the fields are projected totals.

Campaign Totals - Contract

Name

Metric

Contract (Units)

 

imps

clicks

Campaign Totals - Delivery

Name

Metric

Delivery (Units)

 

imps

clicks

Campaign Totals - Performance

Name

Metric

Performance

 

pacing %

CTR

Campaign Totals - Actual

Name

Metric

Actual

 

eCPM

eCPC

margin (%)


Campaign Totals - Billing

Name

Metric

Billing

 

contracted

gross spend
unspent
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