Ad Servers

Centro Platform supports exporting to ad servers. Centro Platform integrates, retrieves, and delivers the performance data to you from the ad servers. You view the number of placements based on the line item in a campaign assigned to a property. As the campaign runs, you collect the data for performance and billing purposes. Centro Platform exports with Sizmek and DoubleClick Campaign Manager (DoubleClick).

Centro Platform stores your ad server credentials for direct export of the campaign details to the ad server. From the Actions button, you select Ad Serving under the Manage section. You configure the ad server and tag types. From the Actions button, you export to the specified ad servers. Centro Platform verifies the log in, authenticates the connection, and displays the number of placements. The line item details including the vendor/property of the campaign maps to the ad server.

The Export to the ad server page includes the Campaign Details:

  • Campaign Name
  • Brand (Advertiser)
  • Start and End Dates

The Placements displays the quantity created. The Export provides the success of the placements. Centro Platform tracks the number of added, updated, or new placements by format.

The Centro Platform field names vary slightly between the ad servers.

Centro Platform and Sizmek Field Name Variations

Centro Platform

Sizmek

Campaign Name Campaign Name
Brand Advertiser
Property Site
Line Item Name

Placement Name (single ad size)

Placement Package Name (multiple ad sizes or multiple placements for a single ad size)

Ordered Units

Booked impressions

Note: When exporting a placement to Sizmek with the impression count of 0, the booked impressions is set to 1.

Rate Type

Cost Model

The Cost Model in Sizmek reflects the inventory (units) quantity. The quantity entered in Centro Platform is listed as booked impressions. In Sizmek, the Centro Platform inventory (E.g. CPM) is under the Media Plan section as unlimited. Under the Sizmek Cost Model, the unlimited booked impressions specify the inventory quantity.

Note: Centro Platform recalculates the calculations based on the Sizmekrates.

Starts

From Date

Flights: Earliest flight on a line item's start date from Centro Platform

Ends

To Date

Flights: Line Item end date for the earliest flight on the line item in Centro Platform

Additional Flight Date (Start) Next sequential flight start date
Additional Flight Date (End) Next sequential flight end date
Costs (Net) Net Total Cost

Note: The Cost Model in Sizmek reflects the inventory quantity. The quantity entered in Centro Platform is listed as booked impressions. In Sizmek, the Centro Platform inventory (E.g. CPM) is under the Media Plan section as unlimited. Under the Sizmek Cost Model, the unlimited booked impressions specify the inventory quantity. The minimum quantity is 1 in exporting to Sizmek

Centro Platform and DoubleClick Field Name Variations

Centro Platform

DoubleClick

Campaign Name Campaign Name
Property Site
Brand Advertiser
Starts

Start Date

Ends

End Date

Format Format
Rate Type Cost Structure

The performance data from Sizmek and DoubleClick for multiple ad sizes and flights are also available. When the campaign line items have multiple ad sizes, they are counted as a package for the ad servers. The ordered units export as a cumulative impression goal for the ad sizes in Sizmek and DoubleClick as a package. The package corresponds with the Centro Platform line item fields. DoubleClick also provides viewability metrics.

When your campaign has multiple flights, a single placement is created for the ad servers. The start and end dates for the additional flights are included in the placement information.

The format type names in Centro Platform vary slightly in Sizmek and DoubleClick. The property name in Centro Platform matches with the site name in the ad servers. The Centro Platform banner size is assigned or created in Sizmek and DoubleClick by format.

Centro Platform and Sizmek Format Placement Names

Centro Platform

Sizmek

Display In-banner
Video In-stream video
Interstitial In-banner
Audio N/A
Text N/A

Centro Platform and DoubleClick Format Placement Names

Centro Platform

DoubleClick

Display In-banner
Video In-stream video
Interstitial Display Interstitial
Audio N/A
Text N/A

The rate type names in Centro Platform are also slightly different in Sizmek. Centro Platform corresponds to the rate type in Sizmek. The calculations and billing report are based on the Centro Platform data.

Centro Platform and Sizmek Rate Type Names

Centro Platform Rate Type

Sizmek Cost Type (Model)

CPM CPM
CPC CPC
CPVI CPM
CPCV CPM
CPA

CPA

Note: For a CPA line item, you configure the placements as a single pixel.

Flat Rate Imps Flat Fee
Flat Rate Views Flat Fee
Flat Rate Completed Views Flat Fee
Added Value Imps Zero Cost (Bonus)
Added Value Views Zero Cost (Bonus)
Added Value Completed Views Zero Cost (Bonus)
Dynamic CPM CPM
Dynamic CPC CPC

With a CPA line item in Sizmek, you select a single conversion pixel as billable for the specific placement. The campaign analytics page displays the actions from that conversion pixel under the following columns:

  • Delivery
  • CPA total conv
  • CPA click conv
  • CPA view conv
  • Billing
  • bill CPA conv
  • Totals (Delivery and Performance)
  • total conv
  • click conv
  • view conv

Note: When you do not select a billable conversion pixel for the CPA line item, the total aggregates all conversions.

Clicking the More Metrics button and enabling Conversions displays the CPA fields. The CPA fields display the selected billable conversions. The bill CPA conv field separates the metric from the total conversions.

 

Centro Platform and DoubleClick Rate Type

Centro Platform Rate Type

DoubleClick Cost Structure

CPM CPM
CPC CPC
CPA CPA
Flat imps Flat rate - impressions
Flat views Flat rate - clicks

A buyer creates and ad server to the line items on a media plan. Under the Actions button, you select the ad server from the Manage Ad Serving side panel.

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