Property

A Property refers to the website, network, ad exchange, or DSP (demand side platform) available by a vendor. The Property provides the line item placements on a platform including the mobile, tablet, and Web browser. The Centro Platform directory stores the Property by name, Centro Provided status and details information.

The Property details provide a brief summary of the ad space. Based on the campaign objectives, you choose a Property reviewing the informative data. The data includes the following:

  • Unique Visitors
  • URL
  • Type
  • Minimum Spend
  • Offline Properties (print, TV, radio)
  • Page Views
  • Description
  • Market
  • Verticals
  • Sold By (List of associated properties and vendors)
  • Notes

Property Directory

When you require more information about the property, click on the property name for details. The details and contact information appear. Direct links are available through the Property website URL. You also have direct links to the vendors. 

Property Page

Note: Centro Platform integrates with comScore in supporting the number of Unique Visitors. The Property page display the Unique Visitors based on desktop-only views.

New Property

Name

Description

Name*

Enter title of the property

Sold By* (drop menu)

Select vendor (parent company)

Property Type* (drop menu)

Select type of ad space inventory:

  • Website
  • Network
  • Ad Exchange
  • DSP
URL* Enter website uniform resource locator
Description Enter summary of the property
Minimum Spend Enter the lowest amount purchased in a campaign based on delivery
Market (drop menu) Select the location of the audience
Verticals (drop menu) Select the category type for the vendor or brand
Offline Properties

Click Add another offline property link

  • Enter name or title
  • Select media type (E.g. Magazine, Newspaper, Radio)

Notes

Enter comments and inform with the organization

Create New Property Page

Create New Property - Sold By

Create New Property - Market

Create New Property - Verticals

Create New Property - Offline Properties

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