Focus On Off Analytics

Analytics also allows you to concentrate on multiple selected metrics. Based on the subject, you enable the choices. Centro Platform displays the focused fields:

Analytics Mode– Line Item Fields (Agency)

Line Item Analytics

Name

Focus On/Off Items

Line Item Fields

VENDOR

N/A

Name

PROPERTY

N/A

Name

DETAILS

Name

(Line item description

Name

(Line item description

Format

format

Platform

platform

Size

size/package

DATES

Starts

starts

Ends

ends

Data Thru

data thru

CONTRACT

Rate Type

rate type

Ordered Units

imps

clicks

actions

ordered

vwble imps

Rate

net rate

gross rate

PERFORMANCE

Pacing

pacing

Click Through Rate

CTR

In View

in view

Video Starts

vid starts

Video Completes

vid compl

Total Conversions

total conv

Click Conversions

click conv

View Conversions

view conv

Interactions

interacts

DELIVERY

Impressions

imps

Clicks

clicks

Viewable Imps

vwble imps

Video Starts

vid starts

Video Completes

vid compl

Total Conversions

total conv

Click Conversion

click conv

View Conversions

view conv

Interactions

interacts

N/A

Adjust link

ACTUAL

eCPM

eCPM

eCPC

eCPC

eCPVI

eCPVI

eCPV

eCPV

eCPCV

eCPCV

eCPA

eCPA

BILLING

Billable

bill clicks

bill imps

bill vwble imps

Contracted

contracted

Total Spend (Gross)

Media Spend (Net)

total spend

media spend

Unspent

unspent

Projected Balance

proj balance

Campaign Totals

N/A

CONTRACT

PERFORMANCE

DELIVERY

ACTUAL

BILLING

The Focus Off is the default. 

  1. Click on the Focus on/off button, the default is the line item description.
  2. Click the Focus on/off drop menu. A drop menu appears with the available metrics 
  3. Enable the metrics. The selected fields are highlighted.
  4. Hover the line item to return to the normal view. The metrics remain highlighted until you start a new session.
  5. Click the Focus on/off to disable the option. The fields are grayed out.

Focus on Example

Focus on Name, Size, Rate Type, Ordered Units, Rate, and Pacing Results Example

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