Delivery Download Report Fields

Name

Format

Description

Example

Report

Property

URL

Location or website of the ad space

http://www.jones.com

Daily Delivery

Performance Report

Line Item

Text Description of the line item with information such as target, market, and category Tech, Science, US & World; Geo-target to Chicago, San Fran, and Toronto

Daily Delivery

Performance Report

Description

Text

Name of the delivery source

Facebook

Daily Delivery

Platform

Type

Property digital ad type

Mobile, Tablet, Web Browser, Other

Daily Delivery

Performance Report

Format

Type

Ad configuration type of creative

Display, Video, Audio, or Text

Daily Delivery

Performance Report

Size

Pixels

Dimensions of the ad placement, if applicable

Width x Height (WxH) pixels

160x600, 300x600, or 230x33

Daily Delivery

Performance Report

Start Date

Date

First day of the campaign based on the accepted insertion order (contracted) m/d/yyyy

6/1/2015

Daily Delivery

Performance Report

End Date

Date

Last day of the campaign based on the accepted insertion order (contracted)

m/d/yyyy

9/31/2015

Daily Delivery

Performance Report

Actual Start Date Date First day Centro Platform receives delivery greater than zero for any delivery metric within the contracted flight range. 11/14/2016 Performance Report
Ordered Units Quantity (#) Number of units scheduled for purchasing based on the insertion order 78945 Daily Delivery
Actual Start Date Date First day Centro Platform receives delivery greater than zero for any delivery metric within the contracted flight range.

10/25/2016

 

Performance Report
Data Through Date

Delivery information through the date (m/d/yyyy)

7/15/2016

Performance Report

Rate Type

Type

Online ad space type rate (clicks, impressions, views, or actions) per the ordered units of the campaign (cost measurement)

The “units” depend on the Ordered Units Rate Type selection. This value applies to the line item in the entire contract, while some values in a row in the Daily Delivery report applies only to a single day.

Note: Dynamic rate types are estimates for rates and contracted units.

CPM

Daily Delivery

Performance Report

Rate (Net)

Dollar ($)

Amount charged for media excluding ad serving

When the rate type is flat (Flat imps, Flat views, etc.), The field is blank. (Rate is not applicable.)

1.00

Daily Delivery

Contracted Budget

Dollar ($)

Net: Amount charged for the campaign excluding ad server and margin costs

Gross:  Amount charged for the campaign including ad server and margin costs

51.00

 

Daily Delivery

Performance Report

Delivery Date

Date

Date for each line item’s delivery captured in the viewed row (Report shows one row for one delivery date.)

Date is on or after the Contracted Start Date and on or before the Contracted End Date.

Note: Delivery information is available the day after it occurs. When you download a daily delivery report on 6/30/15, the report can contain delivery dates up through 6/29/15, but not 6/30/15.

6/15/15

Daily Delivery

Day of Week Day Name of the day of the week for the delivery Thursday Daily Delivery

Impressions

Quantity

Number of impressions (ad placements) delivered to any position on a page for any length of time

In-Flight: Impressions occur within the flight dates.

450,345

Daily Delivery

Clicks

Quantity

Number of clicks on a website in a campaign

Clicks are only counted once per impression.

In-Flight: Clicks occur within the flight dates.

29,634

Daily Delivery

Viewable Impressions

Quantity

Number of impressions displaying at least 50% of their pixels on an in-focus browser tab for at least 1 second (for display ads) or 2 seconds (for video).

Number of contracted impressions viewed by the user

In-Flight:Viewable impressions occur within the flight dates.

104,567

Daily Delivery

Eligible Impressions

Quantity

Number of actual delivered impressions with a supported creative format and tag type sent from the ad server

In-Flight:Eligible impressions occur within the flight dates.

206,456

Daily Delivery

Measurable Impressions

Quantity

Number of impressions successfully delivered to the page with viewability information with a confirmed ad tag

In-Flight: Impressions occur within the flight dates.

206,234

Daily Delivery

Videos Started Quantity Number of video starts and delivered 1,045 Daily Delivery

Videos Completed

Quantity

Number of videos displayed to endpoint

In-Flight: Video completions occur within the flight dates.

Note:  The Format requires the Video selection on a line item.

1,056

Daily Delivery

Delivered Budget Dollar ($)

Net:  Actual amount delivered for the campaign excluding ad server and margin costs

Gross:  Actual amount delivered for the campaign including ad server and margin costs

$500,000

Performance Report

Remaining Budget Dollar ($) Amount unspent for the campaign $1,155.45

Performance Report

Projected Balance

Dollar ($)

Prediction displaying the amount spent by the end of the campaign when pacing continues at the current rate based on the contracted budget

At the end of a campaign that has fully delivered:

Projected Balance = 0

$25,812.67

Performance Report

Pacing

Percentage (%)

Speed of delivery relative to time and budget with a goal of 100>%

 

75.00%

Performance Report

Delivered Impressions

Quantity

Number of impressions successfully delivered to the page with viewability information with a confirmed ad tag

In-Flight: Impressions occur within the flight dates.

206,234

Performance Report

eCPM

Dollar ($)

Effective cost per thousand impressions based on actual delivery

$1.92

 

Performance Report

Contracted CPC

Dollar ($)

Number of clicks for the vendor’s line item or placement (Clicks are only counted once per impression.)

Click count is lower than Delivered Impressions.

In-Flight: Clicks occur within the flight dates.

$1.75

Performance Report

Contracted Clicks Quantity Number of ordered clicks 10,000

Performance Report

Delivered Clicks Quantity Number of reported placements completed on a live item 16,000

Performance Report

Billable Clicks

Quantity

Number of chargeable clicks delivered in a specified time.

The total clicks delivered for the campaign are equal to or less than the Contracted Units.

416,705

Performance Report

eCPC

Dollar ($)

Effective cost per click based on actual delivery

$5.92

Performance Report

CTR

Percentage (%)

Click Through Rate

0.78%

Performance Report

Viewable Impressions Quantity Number of impresses with a supported creative format and ad tag type 116,705

Performance Report

eCPVI

Dollar ($)

Effective cost per 1000 viewable impressions based on actual delivery

$1.80

Performance Report

In View Rate

Percentage(%)

Number of impressions visible on the screen per measurable impressions

50.50%

Performance Report

Total Conversions

Quantity (#)

Number of conversions on the delivery date after an impression was delivered to the user’s browser including the lookback window.

In-Flight: Conversions occurred within the flight dates.

2,529

Daily Delivery

Performance Report

Total Conversion Rate

Percentage (%)

Conversion percentage rate

0.261

Performance Report

Total Conversion eCPA

Dollar ($)

Effective >cost per conversion based on actual delivery

$1,200.00

 

Performance Report

Click Through Conversions

Quantity (#)

Number of click through conversions on the delivery date after the user clicked an ad including the lookback window.

In-Flight: Click through conversions occurred within the flight dates.

Note: When a user has multiple impressions or clicks for the same ad, attribution for the conversion goes to the most recent impression or click.

1,210

Daily Delivery

Performance Report

Click Through Conversion Rate

Percentage (%)

Percent of click through conversions per impression

0.110%

 

Performance Report

Click Through eCPA

Dollar ($)

Effective >cost per click throughs based on actual delivery

12.83

 

Performance Report (Net)

Performance Report (Gross)

View Through Conversions

Quantity

Number of conversions on the delivery date, after a viewable impression was delivered to the user's browser including the lookback window

In-Flight: View through conversions occurred within the flight dates.

If a user has multiple impressions or clicks for the same ad, attribution for the conversion goes to the most recent impression or click.

1,319

Daily Delivery

Performance Report

View Through Conversion Rate Percentage (%) Number of view through conversions per impression 0.569%

Performance Report

View Through eCPA

Dollar ($)

Effective >cost per view throughs based on actual delivery

12.83

 

Performance Report

CPA Total Conversions Quantity (#)

Cost per Action Click Conversions - Total delivered click action conversions

264,161 Daily Delivery
CPA Click Through Conversions Quantity (#) Effective cost per click through conversions based on actual delivery 478956

Daily Delivery

CPA Click Through Conversions Quantity (#) Effective cost per click through conversions based on actual delivery 957862

Daily Delivery

<custom conversion name> Total Conversions Quantity

Number of total custom conversions on the delivery date

Note: Custom conversions only appear when applicable.

6,100 Daily Delivery
<custom conversion name> Click Through Conversions Quantity

Number of total custom click through conversions on the delivery date

Note: Custom conversions only appear when applicable.

5,456 Daily Delivery

<custom conversion name> View Through Conversions

Quantity

Number of total custom view through conversions on the delivery date

Note: Custom conversions only appear when applicable.

 

2,363

Daily Delivery

Interactions

Quantity

Number of expansions or engagements

In-Flight: Total interactions occurred within the flight dates.

Note: One impression can have multiple interactions.

518,260

Daily Delivery

Rate (Gross)

Dollar ($)

Amount charged for media including ad serving

When the rate type is flat (Flat imps, Flat views, etc.), the field is blank. (Rate is not applicable.)

19.85

Daily Delivery

Contracted Budget (Gross)

Dollar ($)

Amount charged for the campaign including ad server and margin costs

$58,500.00

Daily Delivery

Subtotal (by property) Dollar ($)

Sum of the costs per metric for the property

$22,000.00

Performance Report

Campaign Total Dollar ($) Sum of the costs per metric for the campaign

$44,000.00

Performance Report

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