The Actions button on the analytics mode provides Download reports. Selecting a download creates a report of the applicable fields in a Microsoft Excel Worksheet file format. The reports allows editing of the cells. The formatted Performance reports allow additional built in headers and unit type along with location for agency logo. The sorting and filtering of the columns are also available. The pre-formatted data provides a report ready to send directly to the client.
Note: When the data value is not applicable (empty), the cell is blank.
You select the following Download options from the drop menu:
- Daily Delivery
- Performance Report (Net)
- Performance Report (Gross)
The report appears in your download folder. The report contains a header and a table.
A Daily Delivery download contains data for a single placement on a specific day. A row in the Excel report represents a single placement for each day it is live for the selected date range. The daily delivery download includes all custom conversions configured for a property in the ad server and metrics for total conversions, click through conversions and view through conversions.
Performance Report (Net) or (Gross)
The formatted Performance Report Net or Gross download contains data for a single campaign. Each row in the report represents a single line item on an individual property site. The report provides net totals for the selected date range. Packages are treated in this file as a single line item. The report shows the condensed values for the total package in a single row in the Excel file. The Performance Alert (icon) option is available to send the report and a message to specific vendors.