Line Item Information 


Name  Description 
Campaign Name 
Campaign Name is the title of the campaign overview page Displays agency name, brand, duration, and campaign details 
Vendor/Property (Required) 
Name and budget 
Add line item 
From Mode: Edit 
Line Item Description 
Summary about the campaign specifics (i.e. demographics) 255 character limit 
Ad Serving (link)  Launches Manage Ad Serving page 
Details 

format (drop menu) (Required) 
Select ad format type:

platform (drop menu) (Required) 
Select the placement of the ad:

sizes (drop menu) (Required) 
Enable the ad size:
Multiple ad sizes create a package. Performance and delivery details are available by an ad size. 
Dates 

starts 
Enter start date of the campaign Requires numerical and slashes in entering dates 
ends 
Enter start date of the campaign Requires numerical and slashes in entering dates 
Units 

rate type (drop menu) (Required) 
Select the delivery type by quantitative value

units 
Enter number of ordered based on rate type Value impacts calculating SOV% along with the margin, net, and ad server Costs column. Readonly field in Cost Mode: Cost Mode: Units = Gross Cost ÷ Net Rate x (1+(Margin% ÷ (1Margin%)) + Ad Serving Rate) Units = Gross Cost ÷ (Net Rate + Ad Serving Rate) X (1+(Margin% ÷ (1Margin%)) + Ad Serving Rate) x 1000) [For CPM imps] Units = Gross Cost ÷ Net Rate x (1+(Margin% ÷ (1Margin%)) + Ad Serving Rate) Note: The maximum value is 2,147,783,647. 
available 
Enter number of available inventory units 
total 
Enter total number of delivered units Value impacts calculating SOV%. 
SOV 
Autocalculated percentage by Centro Platform SOV = Available Units ÷ Ordered Units Percentage (%) of traffic in the ad site based on the rate type and total Units totals Rate Type and Total (Units column) values impact the SOV. 
actions, clicks, imps, viewable imps 
Total units based on the type for the line item (calculated field) 
Rates 

net (Required) 
Enter cost per unit in US dollars Value impacts calculating net, margin, and gross Costs column. Cost and Units Mode: For Flat rate type, the gross rate is not applicable. The payment is flat and based on serving the first impression for a line item. For AV rate type, the net rate is always zero (0). The gross rate is based on the ad serving Cost. Note: The maximum number of digits is 16 including up to 8 decimal points. 
ad serving 
Enter ad server Cost (optional) Additional fees for the ad server Ad Serving Cost = Ad Serving Rate x Est Qty (units) ÷ 1000 [CPM imps Rate Type] Ad Serving Cost = Ad Serving Rate x Est Qty (units) Example: $1.00 ad serving X 50,000 clicks = $50,000.00 ad serving costs Value impacts calculating ad server, margin, and gross Costs column. 
margin 
Enter additional variable upcharge by percentage based on net cost Value impacts calculating gross Rates column and gross and margin Costs column Total Margin % = (Total Gross Cost – Total Net Cost – Total Ad Serving Cost) ÷ (Total Gross Cost) Cost and Units Mode: Margin Cost = ((Net Cost + Ad Serving Cost) x Margin %) ÷ (1 – Margin %) Rate Mode: Margin Cost= (Gross Rate  (Net Rate + Ad Serving Rate)) ÷ (Gross Rate) Note: The maximum number of digits is 8 including up to 7 decimal points. (You enter up to 4 decimal places. The Planning mode only displays 2 decimal places.) 
gross 
Total rates the client/brand pays for the campaign including media, ad serving, and margin When gross rate equals $0.00, Centro Platform displays margin (%) as 0.00%. Cost Mode: Gross Rate = (Net Rate + Ad Serving Rate) ÷ (1margin %) Units Mode: Gross Rate = Gross Cost ÷ Ordered Units Gross Rate = Gross Cost ÷ Ordered Units x 1000 [Dynamic or CPM imps Rate Type in Units Mode] When the rate type is Dynamic or CPM (imps), Gross Rate = Gross Cost ÷ Ordered Units x 1000 For Flat rate type, the gross rate is not applicable. The payment is flat and based on serving the first impression for a line item. For AV rate type, the net rate is always zero (0). The gross rate is based on the ad serving costs. 
total 
Net and gross costs 
Costs (calculated values by Units and Rates) 

net 
Rate Type and net (Rates column) values affect the net. Readonly fields in Cost and Units Mode:\ Net Cost = Net Rate X Ordered Units Net Cost = Net Rate X Ordered Units ÷ 1000 [CPM imps Rate Type] AV Rate Type: Net Cost is $0.00 since the rate is zero (0). 
ad serving 
Rate Type, Units, and ad serving (Rates column) values impact the ad serving Costs Cost and Units Mode: Ad Serving Cost = Ad Serving Rate x Est Qty (units) ÷ 1000 [CPM imps Rate Type] Ad Serving Cost = Ad Serving Rate x Est Qty (units) Centro Platform auto populates the Est. Qty for CPM rate type. Manually, the user enters the Est. Qty for the other rate types for auto calculations. 
gain or loss 
Profit or spent values by line item or media plan totals Gain/Loss = Gross Cost  Net Cost  Ad Serving Cost Gain = Value is greater (>)than or equal (=) to 0. (positive value) Loss = Value is less (<) than 0. (negative value) 
gross 
Net and margin (Rates column) values affect the gross Costs. Units and Rates Mode: Gross Cost = Net Cost + Gain or Loss + Ad Serving Cost For dynamic rate type: Gross Cost = ((Net Ad Serving ÷ 1  Ad Serving Margin) + Net Media Spend ÷ 1Margin)) Note: The Gross Spend value is capped at the Contracted Cost. Note: The maximum number of digits is 10 including up to 2 decimal points. 