Line Item Table

Line Item Information

Name Description

Campaign Name

Campaign Name is the title of the campaign overview page

Displays agency name, brand, duration, and campaign details

Vendor/Property

(Required)

Name and budget

Add line item

From Mode: Edit

Line Item Description

Summary about the campaign specifics (i.e. demographics)

255 character limit

Ad Serving (link) Launches Manage Ad Serving page

Details

format (drop menu)

(Required)

Select ad format type:

  • Display
  • Video
  • Audio
  • Text
  • Interstitial

platform (drop menu)

(Required)

Select the placement of the ad:

  • Mobile
  • Tablet
  • Web Browser
  • Other

sizes (drop menu)

(Required)

Enable the ad size:

    • Frequently Used: (E.g. 160x600)
    • Everything Else (E.g. 970x90)
    • Enter horizontal x vertical. 
    • Click Add custom size

Multiple ad sizes create a package. Performance and delivery details are available by an ad size.

Dates

starts

Enter start date of the campaign

Requires numerical and slashes in entering dates

ends

Enter start date of the campaign

Requires numerical and slashes in entering dates

Units

rate type (drop menu)

(Required)

Select the delivery type by quantitative value

  • CPM → imps
  • CPC → clicks
  • Dynamic CPM → imps
  • Dynamic CPC → clicks
  • CPCV → cmpl views
  • CPA → actions
  • CPV → views
  • CPVI → viewable imps
  • Flat imps → imps
  • Flat views → views
  • Flat cmpl view → cmpl views
  • AV imps → imps
  • AV views → views
  • AV cmpl views → cmpl views

units

Enter number of ordered based on rate type

Value impacts calculating SOV% along with the margin, net, and ad server Costs column.

Read-only field in Cost Mode:

Cost Mode: Units = Gross Cost ÷ Net Rate x (1+(Margin% ÷ (1-Margin%)) + Ad Serving Rate)

Units = Gross Cost ÷ (Net Rate + Ad Serving Rate) X (1+(Margin% ÷ (1-Margin%)) + Ad Serving Rate) x 1000) [For CPM imps]

Units = Gross Cost ÷ Net Rate x (1+(Margin% ÷ (1-Margin%)) + Ad Serving Rate)

Note: The maximum value is 2,147,783,647.

available

Enter number of available inventory units

total

Enter total number of delivered units

Value impacts calculating SOV%.

SOV

Auto-calculated percentage by Centro Platform

SOV = Available Units ÷ Ordered Units

Percentage (%) of traffic in the ad site based on the rate type and total Units totals

Rate Type and Total (Units column) values impact the SOV.

actions, clicks, imps, viewable imps

Total units based on the type for the line item

(calculated field)

Rates

net (Required)

Enter cost per unit in US dollars

Value impacts calculating net, margin, and gross Costs column.

Cost and Units Mode:

For Flat rate type, the gross rate is not applicable. The payment is flat and based on serving the first impression for a line item.

For AV rate type, the net rate is always zero (0). The gross rate is based on the ad serving Cost.

Note: The maximum number of digits is 16 including up to 8 decimal points.

ad serving

Enter ad server Cost (optional)

Additional fees for the ad server

Ad Serving Cost = Ad Serving Rate x Est Qty (units) ÷ 1000 [CPM imps Rate Type]

Ad Serving Cost = Ad Serving Rate x Est Qty (units)

Example: $1.00 ad serving X 50,000 clicks = $50,000.00 ad serving costs

Value impacts calculating ad server, margin, and gross Costs column.

margin

Enter additional variable upcharge by percentage based on net cost

Value impacts calculating gross Rates column and gross and margin Costs column

Total Margin % = (Total Gross Cost – Total Net Cost – Total Ad Serving Cost) ÷ (Total Gross Cost)

Cost and Units Mode: Margin Cost = ((Net Cost + Ad Serving Cost) x Margin %) ÷ (1 – Margin %)

Rate Mode: Margin Cost= (Gross Rate - (Net Rate + Ad Serving Rate)) ÷ (Gross Rate)

Note: The maximum number of digits is 8 including up to 7 decimal points. (You enter up to 4 decimal places. The Planning mode only displays 2 decimal places.)

gross

Total rates the client/brand pays for the campaign including media, ad serving, and margin

When gross rate equals $0.00, Centro Platform displays margin (%) as 0.00%.

Cost Mode: Gross Rate = (Net Rate + Ad Serving Rate) ÷ (1-margin %)

Units Mode: Gross Rate = Gross Cost ÷ Ordered Units

Gross Rate = Gross Cost ÷ Ordered Units x 1000 [Dynamic or CPM imps Rate Type in Units Mode]

When the rate type is Dynamic or CPM (imps), Gross Rate = Gross Cost ÷ Ordered Units x 1000

For Flat rate type, the gross rate is not applicable. The payment is flat and based on serving the first impression for a line item.

For AV rate type, the net rate is always zero (0). The gross rate is based on the ad serving costs.

total

Net and gross costs

Costs (calculated values by Units and Rates)

net

Rate Type and net (Rates column) values affect the net.

Read-only fields in Cost and Units Mode:\

Net Cost = Net Rate X Ordered Units

Net Cost = Net Rate X Ordered Units ÷ 1000 [CPM imps Rate Type]

AV Rate Type: Net Cost is $0.00 since the rate is zero (0).

ad serving

Rate Type, Units, and ad serving (Rates column) values impact the ad serving Costs

Cost and Units Mode:

Ad Serving Cost = Ad Serving Rate x Est Qty (units) ÷ 1000 [CPM imps Rate Type]

Ad Serving Cost = Ad Serving Rate x Est Qty (units)

Centro Platform auto populates the Est. Qty for CPM rate type. Manually, the user enters the Est. Qty for the other rate types for auto calculations.

gain or loss

Profit or spent values by line item or media plan totals

Gain/Loss = Gross Cost - Net Cost - Ad Serving Cost

Gain = Value is greater (>)than or equal (=) to 0. (positive value)

Loss = Value is less (<) than 0. (negative value)

gross

Net and margin (Rates column) values affect the gross Costs.

Units and Rates Mode:

Gross Cost = Net Cost + Gain or Loss + Ad Serving Cost

For dynamic rate type: Gross Cost = ((Net Ad Serving ÷ 1 - Ad Serving Margin) + Net Media Spend ÷ 1-Margin)) Note: The Gross Spend value is capped at the Contracted Cost.

Note: The maximum number of digits is 10 including up to 2 decimal points.

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