Line Item Framework

A line item describes the essential digital ad information. The client or brand defines the ad goals based on objectives and KPIs. The line item also specifies the brand’s goals and budget. Centro Platform supports the negotiation process between buyers (agencies) and vendors including the communication and capturing the following line item information:

Campaign Page - Line Item Examples

The ad options create line items. The ad and line item details integrate with the campaign brands, targets, vendors, and rate. The format and platforms support digital ads as inventory (units) changes across the vendors. With multiple vendors, the targeting options also changes.

Targeting places the ads to reach audiences based on demographics. The vendors review the available inventory and adapt based on format, ad size, and platform. The multiple ad options increase the available inventory for the same or multiple brands. These flexible options improve the optimization of the brand’s advertising goals.

Note: The special characters <, >, and " are unavailable as part of the line item name and description. This prevents issues with potential third party service errors.

Media Plan Index

Line Item Fields

    • Media Plan Name or Title

Note: The vendor does not see your name of the plan. The buyer and vendor plan names correspond by the Proposal time and date stamp.

  • Vendor Name
    • Property Name (Click the name to open Property details.)


  • Description
  • Copy, Flights, and Delete icons (options)
  • Details
    • Format
    • Platform
      • Sizes (Display and Interstitial formats)


  • Dates
    • starts
    • ends


  • Units
    • rate type (drop menu)
    • units
    • available
    • total
    • SOV (locked fields)


  • Rates
    • net
    • ad serving
    • margin
    • gross
  • Costs
    • net
    • ad serving
    • gain/loss
    • gross
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