Trafficking is the data flow over the network on a website. In Centro Platform, the campaign performance data transmits with the ad servers. The campaign data integrates with major ad servers and Centro Platform. Centro Platform traffics directly to the website. Trafficking requires the ad server add-on. You create the add-on and apply it to the line items.
The ad server integration includes the following areas:
- Flighted line items
- Conversion pixels
- Ad mapping
The buyer exports the approved campaign plan to the ad server. You select the Export To ad server under the Actions button. The Export To page allows you to setup the campaign information to the ad server.
The buyer exports the approved media plan to the ad server while monitoring and communicating the campaign performance.
Actions: Export To Example
DoubleClick Manager Page Example
Sizmek Page Example
Approved campaign plans are available for trafficking. The campaign page displays the trafficking status by vendor:
- DoubleClick: Line Item/package traffic started.
- Sizmek: Line Item/package traffic started.
- Needs Ad Server Export: Line Item/package traffic not started.
Needs Ad Server Export Status
The ad server accounts are stored in the User Settings in the Main Menu in Centro Platform. By user, the Ad Server Accounts tab allows the storage, removal, and connection of the account information. When multiple ad servers are on a single campaign, you export them separately. For Sizmek, you choose the credentials from the available list. You export the line items assigned to DoubleClick Manager.
Note: Changes in an IO (revision) requires trafficking.