Trafficking is the configuration and publication of the ad campaign data through a network on a website. Trafficking includes the following based on the IO contract:
- exporting the campaign details
- uploading the creatives
- assigning the placement
- sending the ad tags to the vendor
- providing delivery data
With trafficking, Centro Platform assist with exporting the campaign details to the ad server. The export includes the line item and placement data within the campaign. Centro Platform also supports sending the ad tags to the vendor in the campaign message center. With the integration between ad servers, the trafficked delivery thru data is updated daily. The delivery data is collected for performance and billing purposes.