Tag Types

Centro Platform allows the flexibility of changing the ad server and ad tag during planning. Centro Platform supports direct integration with DoubleClick and Sizmek ad serving. The integrated types include the following:

  • ad tag
  • tracking pixels
  • VAST ad tag
  • VAST tracking (Sizmek)

Within the line item, you select the various tag types. (The tag types are dependent on the ad server and format.) You have the ability to modify the tag until you export the tag to the ad server. After exporting to the ad server, you modify the tag by creating revision until the campaign starts. When the campaign is live, no modifications are allowed.

Centro Platform supports creating multiple ad tags or tracking pixels per creative size. The combination of various tags in a single line item allows multiple format types. This combination includes audio and video tag types. A single line item with duplicate ad sizes is also supported. This capability allows you to break out the tags. The tag break out provides geographic reporting and homepage takeovers. The multiple placements export as a package for a single line item.

After client approval, you export the tags to the ad server. Throughout the campaign, the Delivery and Performance appear by line item, tag type, and ad size. Refer to Create and Export to Ad Serving.

Tag Types

Ad Tag

Centro Platform supports ad tags for the delivery of a line item with ad servers. Multiple ad tags are available for a single ad size in a line item. An ad tag is a piece of software code inserted on the ad website. The tag is specific to the ad. The ad server stores the tag and collects the delivery information by line item. Under the Actions button, select on the Ad Serving drop menu. The Manage Ad Serving panel appears allowing you to select the line item(s) and ad server along with the ad tag type.

Note: The default tag type is ad tag except for audio and text format. The ad tag is not available for video format.

Tracking Pixels

Centro Platform supports tracking pixels for the delivery of a line item. A tracking pixel is available when you are not applying an ad tag. Each ad size has at least one tracking pixel with a unique name. You enter the rate, select the ad server and tracking pixel tag type, and create a unique name. During a live campaign, the analytics mode displays the delivery by each tracking pixel and total sum of the line item.

You create a line item with a single tag type with an unlimited number of tracking pixels. You continue making changes before exporting to the ad server. When you modify the line item format of an applied ad serving, Centro Platform removes the tracking pixel. You re-apply the ad serving with the new changes. After saving the change, apply the ad serving in the View Mode. When you copy and paste line items, you also apply the ad serving in the View Mode.

Note: The default tracking pixel is 1x1 for video, text, and audio. The default for display and interstitial are based on the selected ad size.

After approval and exporting to the ad server but before the start date, you have the flexibility to create and delete placements for mapping. When the campaign goes live, the ad servers restrict you from deleting the placements.

Note: Centro Platform recommends you re-export changes prior to the start date assuring the ad server matches with your line item.

VAST Ad Tag

VAST ad tag applies to video format for the delivery of an ad size in a line item. The tag is specific to the ad. A VAST ad tag does not have an ad size. The ad server stores the tag and collects the delivery information by line item. You click on the Ad Serving under the Actions button and select the line item(s). You select the ad server along with the ad tag type.

Note: Note:The default tag type is VAST ad tag for video format.

VAST Tracking (Sizmek only)

VAST tracking applies to video format for Sizmek. This option only appears when format is video for line item. Similar to Tracking Pixels, you select VAST, enter pixel tag type name, and apply it to the line item. You also have the option of creating additional pixels. The VAST tracking follows the same workflow management as Tracking Pixels. You export the VAST Tracking placement to Sizmek.

Note: For video format with Sizmek, you select Tracking Pixel or VAST Tracking. You are unable to have more than one pixel type on a single line item.

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