Metrics

Analytics also allows additional data under More metrics. The data appears in the applicable columns per line item. Enabling the More metrics provides the following data:

More Metrics

Name

Sub-metric Names

Sub-metric Name Line Item Fields

Line Item Column – Metric Data Displayed

Contract

Delivery

Performance

Actual

Conversion

Total Conv.

total conv/CPA total conv

 

X

X

 

Click Through Conv.

click conv/CPA click conv

 

X

X

 

View Through Conv

view conv/CPA view conv

 

X

X

 

eCPA

eCPA

 

 

 

X

Interactions

Total Interactions

actions

X (Total only)

 

 

 

interacts

 

 

X

 

Interactions Rate

interacts

 

X

 

 

Video

Videos Started

views

X (Total only)

 

 

 

vid starts

 

X

X

 

eCPV

eCPV

 

 

 

X

Videos Completed

cmpl views

X (Total only)

 

 

 

vid cmpl

 

X

X

 

eCPCV

eCPCV

 

 

 

X

Viewability

Viewable Impressions

vwble imps

X (Total only)

X

 

 

In View Rate

in view

 

 

X

 

eCPVI

eCPVI

 

 

 

X

More Metrics Example

More Metrics – Interactions and Viewability Results Example\

The Actions button under analytics mode provides delivery download reports. You select the Download.

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