Delivery Download Report Descriptions

Title

Description

Example

Report

Report Name

Title of the CSV file

Report name follows the following formats:

CampaignID_Daily_Export_StartDate-EndDate

CampaignIDPerformance_NetStartDate-EndDate

CampaignIDPerformance_GrossStartDate-EndDate

Note: Maximum character limit is 20.

AWE123Daily_Export_2015-06-01-2015-06-30.csv

AWE123Performance_Net2015-06-01-2015-06-30.xlsx

AWE123Performance_Net2015-06-01-2015-06-30.xlsx

Daily Delivery

Performance Report

Brand

Name of the brand

Whole Foods

Daily Delivery

Performance Report

Client

Name or title of the client

Media in One

Daily Delivery

Performance Report

Report Date

Date of the report download in m/d/yyyy format

6/6/2016

Daily Delivery

Initiative

Name of the entered initiative during planning

In-Store

Daily Delivery

Performance Report

Proposal Date

Date of the creation and download of the report in m/d/yyyy

6/7/2016

Performance Report

Campaign

Name or title of the campaign 

Jones Soda

Daily Delivery

Performance Report

Campaign ID

Unique Identification number of the campaign 

JS001

Daily Delivery

Performance Report

First Objective

Initial campaign objective

Reach

Daily Delivery

Performance Report

First KPI

Initial campaign KPI

CPM

Daily Delivery

Performance Report

Second Objective

Second (additional) campaign objective

Drive Phone Calls

Daily Delivery

Performance Report

Second KPI

Second (additional) campaign KPI

Conversions

Daily Delivery

Performance Report

Third Objective

Third (additional) campaign objective

Engagements

Daily Delivery

Performance Report

Third KPI

Third (additional) campaign KPI

Interaction Time

Daily Delivery

Performance Report

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