Media Plan - Edit Mode

The Edit By modes allow you the option to plan a campaign line item by cost, units, or rates. In the cost mode, you plan around the campaign budget (gross) in Costs and Rates column. In the units mode, you plan around the rate type quantity in the Units column. In the rates mode, you plan around the gross rate when it is less than the net cost in the Rates column. Centro Platform auto calculates (read-only icon) the remaining fields.

When you add a new line item, the default edit mode is cost. Select the Edit mode and enter the applicable fields based on your campaign goals. You also have the option of switching between modes. You select the Units mode based on the rate type and quantity. You select the Costs mode based on the budget goals. You select the Rates mode based on the gross rate. When you select the cost mode, the unit fields are locked. The cost fields lock when you select the units mode. Centro Platform saves the latest mode.

With the default cost mode, modifying changes gross cost affects the rate type quantity. The dynamic rate type in cost mode supports entering estimated imps and clicks to calculate the gross cost. The flat rate plans in respect of gross cost. In the added value rate, you plan in the units mode by entering the number of imps.

The ad serving fees affect the auto calculations in Centro Platform. The ad serving rate affects the calculations for the estimated units. When you apply ad serving rates, the cost applies to the gross rate. The cost mode calculations decrease the number of units. To keep the number of units and the ad serving fees, you decrease the margin rate. Centro Platform auto calculates the ad serving based on the gross costs. You can modify the Est Qty in the ad serving field providing the estimated gross costs.

Line Item Edit Mode

You modify in the Edit By mode and save.

Note: Refer to the line item information for more details on calculations and rounding rules.

Edit By Modes

The media plan has costs, units, or rates mode for planning.

Media Plan - Edit Options

Cost

Units Rates

Enter values:

Auto Calculated:

Enter values:

Auto Calculated:

Enter values: Auto Calculated:
Units:

-rate type

-available

-total

 

-units

-SOV

 

-rate type

-units

-available

-total

 

-SOV

 

-rate type

-units

-available

-total

 

-SOV

 

Rates:

-net

-ad serving

-margin

 

-gross

 

-net

-ad serving

-margin

 

-gross

 

-net

-ad serving

-gross

 

-margin

Costs:

-ad serving

-gross

 

-net

-gain or loss

 

-ad serving

 

-net

-gain or loss

-gross

 

-ad serving

 

-net

-gain or loss

-gross

Note: Flat rate type is planned in gross cost.

AV rate type is planned in units mode.

The costs or units mode provides recommended planning based on the rate type.

Edit By Mode - CPA, CPM, CPC, CPVI

As you plan click per actions, impressions, clicks, and views, you select the costs, units, or rates mode. You enter the fields based on the budget or quantity.

Planning in Cost and Units Mode for CPM, CPC, CPA, and CPVI

Edit By

Units

Rates Costs

Cost

Enter value:

rate type

available

total

net

ad serving

margin

ad serving

gross

Locked fields

(auto calculated)

units

SOV%

gross

net

gain or loss

Units

Enter value:

rate type

units

available

total

net

ad serving

margin

ad serving

Locked fields

(auto calculated)

SOV (%) gross

net

gain or loss

gross

Rates

Enter value:

rate type

units

available

total

net

ad serving

gross

ad serving

Locked fields

(auto calculated)

SOV (%) margin

net

gain or loss

gross

Note: The rate type is CPM, the gross and ad serving calculations are x 1000.

Edit by Mode - Dynamic Rate Type

As you plan dynamic rates, the recommendation is units mode. You enter the estimated imps or clicks in calculating the gross costs.

Planning in Units Mode for Dynamic Rates

Edit By

Units

Rates Costs

Units

Enter value:

rate type

est units (clicks or imps)

est rate

ad serving

margin

ad serving

Locked fields

(auto calculated)

n/a gross

net

gain or loss

gross

Cost

Enter value:

rate type

est rate

ad serving

margin

ad serving

gross

Locked fields

(auto calculated)

est units (clicks or imps)

gross

net

gain or loss

Rates

Enter value:

rate type

est units (clicks or imps)

est rate

ad serving

gross

ad serving

Locked fields

(auto calculated)

n/a margin

net

gain or loss

gross

Edit By - Flat

For flat rate type, the recommendation is cost mode. The media planning is based on gross cost.

Planning in Cost and Units Mode for Flat Imps

Edit By

Units

Rates Costs

Cost

Enter value:

rate type

imps (units)

available

total

net

ad serving

margin

net

ad serving

gross

Locked fields

(auto calculated)

SOV (%)

net

gross

gain or loss

Units

Enter value:

rate type

imps (units)

available

total

ad serving

margin

ad serving

gross

Locked fields

(auto calculated)

SOV (%) gross

net

gain or loss

gross

Rates

Enter value:

rate type

units

available

total

ad serving

ad serving

gross

Locked fields

(auto calculated)

SOV (%)

net

margin

gross

net

gain or loss

Edit By Units- Added Value

For the Added Value rate type, you plan in units mode.

Planning Units Mode for AV

Edit By

Units

Rates Costs

Units

Enter value:

rate type

units

available

total

net

ad serving

margin

ad serving

 

Locked fields

(auto calculated)

SOV (%) gross

net

gain or loss

gross

Rates

Enter value:

rate type

units

available

total

ad serving

gross

ad serving

Locked fields

(auto calculated)

SOV (%) margin

net

gain or loss

gross

Was this article helpful?
0 out of 0 found this helpful