The Request for Proposal (RFP) invites vendors on a campaign by sending the proposed campaign goals and objectives. Centro Platform captures, organizes, and communicates the RFP information. Members of the account team receive notifications of the RFP, proposal information, and status. The RFP initiates the negotiation process.
The RFP begins the negotiation process between the agency contact (buyers) and vendors. They exchange proposals in meeting the brand’s campaign and goals. Using Centro Platform, the buyers and vendors create the proposed line item details. The proposals include the Format, Platform, and Ad Size(s) along with associated costs.
A buyer with Planning permissions sends the RFP requiring the Vendor and Contact recipient. Centro Platform pre-populates the RFP Overview from the Campaign Details.
- Vendor/Property (enable)
- Contact RFP (drop menu)
- Campaign Name (pre-populated from the Campaign Details)
- Start date (pre-populated Campaign Details or Enter new date)
- End date (pre-populated Campaign Details or Enter new date)
- Media Plan (drop menu) selection (Select None to send a blank plan.)
- Message Body (free-form)
- Client (Enable)
- Brand (Enable)
- Verticals (Enable)
- Objectives/KPI/Goal (Enable)
- Format (drop menu)
- Platform (drop menu)
- Ad Size(s) (drop menu)
- Respond by date and time (Enter and select)
- Attach file (button)
You send the same message by multi-selecting the vendors. For a custom message, you send a separate RFP. The vendors receive the message in their own email or through the Centro Platform messages center. Vendors receiving an email create a Centro Platform account to review and respond with the buyer.
The vendor signs in and reviews the RFP details. The vendors respond with proposed line items. They modify or create line items on a separate proposal. The line items include the vendor’s Properties along with the Target, Details, Dates, Units, Rates, and Costs. The vendor submits the new proposal back to the buyer with the information along with applicable attachments.
RFP Message Submittal