Insights

Centro Platform agency contacts build and customize reports in Insights. With the volume of campaign data collected by Centro Platform, Insights allows you the ease and flexibility to access the information in a single location.

Under the Main Menu, clicking Insights launches you to the report Layout page. You create reports in bulk or by campaign. The report displays the data in table or chart form. The report data for planning and contracted campaigns assists with analyzing and making campaign-specific or high-level business decisions.

Insights retrieves the data from your agency’s campaigns every morning with the previous day's metrics. The Insights page (in the lower right corner) displays the data through information. The information includes the previous day's metrics date along with the last update and time stamp.

Example: Data through 09/26/16 as of 09/27/19 at 11:27am.

The custom reports follow the same filters as your campaign's fields. You drag and drop the fields in creating reports across your agency's campaigns in Centro Platform. The layout options include filtering, charts, and maps. You have the option of exporting the report as a .pdf, .csv, or Excel file formats. The report name appears on the Layout page. (The default name for a new report is "Untitled".)

You also have the option to save the report and re-create it with the latest data. The New, Open, and Save Report buttons appear at the upper page of Insights. The new functions all you to create new, save, and open the same reports in the future. The New Report button removes selected fields and refreshes the layout fields. The Open Report button launches the Open page. An index of saved report appears by name, author, and modified date. You search and select the available report. The Save Report button launches the Save page. You enter the name or search and select saved reports. The saved reports are available by other account team members.

Note: You have the capability of creating a new report with the same existing file name by a different author. The newly saved reports are available with the same name by the author. You also cannot overwrite a report saved by a different author.

Insights - Layout Page

Insights

Name

Format

Description

Example

Account team

Name(s)

(First and Last)

Team members assigned to the campaign

Dan Jones, Kate Smith
Actions (Billable) Quantity # Number of billed actions within the campaign's date range 109
Actions (Contracted) Quantity #

Number of contracted actions approved by the client in the campaign

764,397
Actions (Delivered) Quantity # Number of delivered actions within a campaign's date range 187

Ad Serving Cost (Billable)

Dollar $

Total ad serving cost based on the billable rate and units within the campaign's date range

Ad Serving Cost = Ad Serving Rate x Est Qty (units) ÷ 1000 [CPM imps Rate Type]

Ad Serving Cost = Ad Serving Rate x Est Qty (units)

$124.26
Ad Serving Cost (Contracted) Dollar $

Total ad serving cost based on the contracted rate and units

Contracted Ad Serving Cost = Ad Serving Rate x Est Qty (units) ÷ 1000 [CPM imps Rate Type]Ad Serving Cost = Ad Serving Rate x Est Qty (units)

$1,512.82
Ad Size Size (h x w) or Type name

Dimension(s) or type of the ad placement (creative) in a campaign

(Ad size is unavailable for audio, text, or video.)

1024x768, 480x320
All Campaigns Count Quantity #

Number of campaigns associated to a specific client/brand

875
Brand Name Name Organization of goods, services, or range of products that represents the company Trinity High School
Brand Sub Vertical Name/ Description

One level lower of brand vertical classification

Double click the sub vertical to view the high level brand vertical

Education, Health Education & Medial Training, Jobs, Medical Facilities & Services
Brand Vertical Name/ Description

Organization's market or category type for a brand

Jobs & Education
CPA Click Conversions (Delivered) Quantity #

Cost per Action Click Conversions - Actual delivered click action conversions

CPA = Total Spend ÷ Total Actions (conversions)

(Actions = Downloads, Install, Calls, Views, etc)

264,161
CPA View Conversions (Delivered) Quantity #

Cost per Action View Conversions - Actual delivered view action conversions

CPA = Total Spend ÷ Total Actions (conversions)

(Actions = Downloads, Install, Calls, Views, etc)

414,628
CTR (Delivered) Percentage %

Click Through Rate delivered - Ratio of the views vs actual clicks

CTR=Number of Clicks ÷ Number of Imps

100.00%
Campaign Actual Start Date

Date

(yyyy-mm-dd)

Date that Centro Platform receives delivery on a campaign's line items greater than zero for any delivery metric within the contracted range (live)

Note: When a campaign has not started, the field displays Not Available.

2016-04-18
Campaign Create Day

Date

(yyyy-mm-dd)

Date the campaign was created in Centro Platform. 2016-04-05
Campaign Create Month Month & Year (mon yyyy) Month the campaign was created in Centro Platform. Apr 2016
Campaign Create Quarter

Quarter & Year

(Q# yyyy)

Quarter the campaign was created in Centro Platform. Q4 2016
Campaign Create Year Year (yyyy) Year the campaign was created in Centro Platform. 2016
Campaign End Date

Date

(yyyy-mm-dd)

Contracted end date of the campaign

2016-06-29
Campaign ID Code Unique identification number for an organization using letters and/or numbers for a campaign TRINITYHIGH001CP
Campaign Name Name Title of the campaign 2016 Open House
Campaign Start Date

Date

(yyyy-mm-dd)

Contracted start date of the campaign

2016-04-12
Campaign Status

Status

(name)

Current stage of the campaign: Planning, Approved, Live, Completed, or Archived. Completed
Clicks (Billable) Quantity #

Number of billed clicks of a website within the campaign's date range

Billable is the total number of clicks for payment and accounting of the campaign.

241,806
Clicks (Contracted) Quantity #

Number of contracted clicks on a website in the campaign

Contracted is the total number of clicks under the agreed insertion order.

96,414,637
Clicks (Delivered) Quantity #

Number of delivered clicks on a website in the campaign

1,056,350
Client Name Name Name of the organization requesting the digital campaign Kelly Scott Madison - Chicago, IL
Contracted Campaign Count Quantity # Number of approved campaigns associated to a specific client/brand 4,702
Contracted Line Item Count Quantity # Number of approved line items in a campaign 24
Days Delivered To Date Quantity # (days) Total number of flight days delivered from the actual start date 93
Delivery % Percentage %

Number of delivered units per the contracted amount

Delivery % = Billable Units ÷ Contracted units

64.13%
Eligible Impressions (Delivered) Quantity #

Number of actual delivered impressions with a supported creative format and tag type sent from the ad server

168
Format Type(s) (name) Type(s) of ad configuration of media creative - Display, Video, Audio, Text, Interstitial Display, Video
Gross Cost (Contracted) Dollar $

Total client value or price of advertising products and services based on the insertion order

Gross Cost = Net Cost + Gain or Loss + Ad Serving Cost

For dynamic rate type: Gross Cost = ((Net Ad Serving ÷ 1 - Ad Serving Margin) + Net Media Spend ÷ 1-Margin)) Note: The Gross Spend value is capped at the Contracted Cost.

$248,785.24
Gross Spend (Billable) Dollar $

Total client amount charged for the billed units to date, also known as total spend

Gross Spend = Ad Serving + (Net Media Spend ÷1-Margin)

Gross Spend without Media Spend = ((Ad Serving Spend) ÷ (1- Margin %))

Gross Spend without Ad Serving Spend = ((Media Spend) ÷ (1 - Margin %))

Dynamic: Gross Spend = Ad Serving + (Media Spend ÷1-Margin)

$51,881.20
Impressions (Billable) Quantity #

Number of ad placements displayed and viewed

Billable is the total number of impressions for payment and accounting within a campaign's date range

4,960,855
Impressions (Contracted) Quantity #

Number of ad placements displayed and viewed

Contracted is the total number of impressions under the agreed insertion order

Impressions = Gross Cost ÷ Gross Rate

48,347,897
Impressions (Delivered) Quantity #

Number of ad placements displayed and viewed

(Total number of clicks delivered in the campaign)

24,611,961
Initiative Name Name Name of the created initiative based on the strategy, brand, campaign, etc. Cricket Wireless
Interactions (Delivered) Quantity # Number of delivered interactions 29,155,536
Is Last Client Approved Plan?

Status

(true or false)

Confirmation status of the last media plans approved by the client

true
Is Last Vendor Accepted IO?

Status

(true or false)

Confirmation status of the last accepted IO by the vendor true
Line Item Count (On All Plans) Quantity #

Number of line items on all of the client's plans (E.g. Report determines plan complexity.)

11
Line Item End Date

Date

(yyyy-mm-dd)

Contracted date of the line item

2016-10-16
Line Item Name Description Summary (description) of the line item description entered during planning ROS Pre-roll on CBS Bostn, geo-targeted to Boston and users age 21+
Line Item Start Date

Date

(yyyy-mm-dd)

Contracted start date for the campaign

2016-08-22
Margin (Billable) Dollar $

Billable upcharge amount to the client

Margin = Gross Cost - Net Cost - Ad Serving Cost

$675.50
Margin (Contracted) Dollar $

Contracted upcharge amount to the client

Margin = Gross Cost - Net Cost - Ad Serving Cost

$1,880.83
Margin Percent (Contracted) Percentage %

Amount of upcharge rate by percentage (%) of normal cost (when enabled)

Total Margin % = (Total Gross Cost – Total Net Cost – Total Ad Serving Cost) ÷ (Total Gross Cost)

Cost and Units Mode: Margin Cost = ((Net Cost + Ad Serving Cost) x Margin %) ÷ (1 – Margin %)

Rate Mode: Margin Cost= (Gross Rate - (Net Rate + Ad Serving Rate)) ÷ (Gross Rate)

31.51%
Measurable Impressions (Delivered) Quantity #

Total actual number of impressions delivered to the page and viewed

(Affects the in view rate)

737,812
Media Plan Approval Version Version Number #

Current media plan version of associated approved campaigns (E.g. Displaying the current version vs a previous approved media plan.)

Note: When a media plan is not approved, the field displays Not Available.

3
Media Plan Approved Day

Date

(yyyy-mm-dd)

Day the media plan was approved by the client. 2016-08-22
Media Plan Approved Month Month & Year (mon yyyy) Month the media plan was approved by the client. Aug 2016
Media Plan Approved Quarter

Quarter & Year

(Q# yyyy)

Quarter the media plan was approved by the client. Q3 2016
Media Plan Approved Year Year (yyyy) Year the media plan was approved by the client. 2016
Media Plan Count Quantity # Count of approved media plans for a single campaign 737,812
Media Plan Current State Type(s) (status)

Media plan status including planning (draft, inactive), approved, under revision

approved
Media Plan End Date

Date

(yyyy-mm-dd)

Contracted end date of the media plans

2016-10-31, 2016-11-15
Media Plan Name Name

Title of the description of the media plan

Default in Centro Platform is "untitled".

V1 Live, Work, and Play
Media Plan Revision Version Version Number #

Number of approved revisions for a media plan

Note: When a revision is not approved, the field displays Not Available.

0
Media Plan Start Date

Date

(yyyy-mm-dd)

Contracted start date of the media plans

Note: When a media plan does not have a contracted start date, the field displays Not Available.

2016-11-14
Month Month & Year (mon yyyy) Month the campaign is live (or going live) Nov 2016
Net CPM Rate Dollar $

Net rate (amount) charged for placements per thousand (Contracted)

$12.09
Net Cost (Contracted) Dollar $

Net cost (amount) of media, also known as media cost, agreed upon in insertion order

Net Cost = Net Rate X Ordered Units

Net Cost = Net Rate X Ordered Units ÷ 1000 [CPM imps Rate Type]

AV Rate Type: Net Cost is $0.00 since the rate is zero (0).

$20,705.36
Net Spend (Billable) Dollar $

Net amount of billed media, also known as media cost or spend. Billable is the total dollar amount for payment and accounting with a campaign's date range

Net Spend = Net Rate X Billable Units ÷ 1000 (CPM or CPVI)

Net Spend = Net Rate X Billable Units (CPC, CPCV, CPA)

Net Spend = Contracted Amount (Flat)

$10,351.06
Pacing % (Gross Spend) Percentage %

Speed of delivery relative to time and budget with a goal of 100%

Pacing % (Gross) = Total Spend (Gross) ÷ Target Spend

Pacing % (Net) = Total Spend (Net) ÷ Target Spend

Target Spend = Contracted Spend X Progress

Progress = the lesser of 1.0 or (Days since date of first in-flight delivery ÷ (Contracted end date – date of first in-flight delivery))

92.50%
Pacing (Contract Units) Quantity #

Number of contracted units contracted by line item in a campaign's date range

Pacing (Contract Units) = (Gross Units (Contracted) ÷ Total Number of Days (Contracted)) X Number of Days Ran to Date (Contracted)

920,716
Pacing (Gross Spend) Dollar $

Gross amount spent based on the number of units delivered by line item in a campaign's date range

Pacing (Gross Spend) = (Gross Cost (Contracted) ÷ Total Number of Days (Contracted)) X Number of Days Ran to Date (Contracted)

$3,913.04
Platform Type(s) (name)

Property digital ad type (Mobile, Tablet, Web Browser, Other)

Web Browser
Property Name (site)

Site name of the property

BostonHerald.com
Property Count Quantity # Number of properties on a campaign 1
Property Count on Contracted Campaigns Quantity #

Number of properties with approved campaigns

3
Property Type

Type

(name)

Name of the sub-property type Web Publisher
Property Vertical

Type

(name or description)

Market or category type of a property

Double click the property vertical to view the property

Arts & Entertainment, Local News, Team Sports
Quarter

Quarter & Year

(Q# yyyy)

Quarter of selected metrics Q1 2017
Rate Type Type(s) (name) Cost measurement of purchasing ad units of the campaign CPM
Total Click Conversions (Delivered) Quantity #

Total actual number of delivered click conversions

1,013
Total Conversions (Delivered) Quantity #

Total actual number of delivered click and view conversions

Total Conversions = Total Click Conversions + Total View Conversions

3,677
Total View Conversions (Delivered) Quantity #

Total actual number of delivered view conversions

2,664
Units (Billable) Quantity #

Online inventory for payment and accounting of a campaign

Total number of billable units within a campaign's date range

1,537,312
Units (Contracted) Quantity #

Online advertising inventory approved based on campaign insertion order

Total number of approved units

1,481,795
Units (Delivered) Quantity #

Online advertising inventory delivered on the campaign

Total number of approved units

2,029,339
Unspent (Gross) Dollar $

Contracted amount not spent to date (Gross view)

$60,318.30
Unspent (Net) Dollar $

Contracted amount not spent to date (Net view)

Unspent (Net) =Contracted (Net) - Total Spend (Net)

Unspent (Gross) = Contracted (Gross) - Total Spend (Gross)

Flat Rate in-flight with delivery for billable unit: Total Unspent (Net) = 0

Flat Rate in-flight with no delivery for the billable unit: Total Unspent (Net) = Contracted (Net) Amount

$41,692.01
Vendor Name Name Organization selling and offering products, content, and services for payment. Herald Media, Inc.
Vendor Type Name Organization selling ad inventory by type - Parent Company, Network, Rep Firm & Site Direct. Network
Video Completions (Delivered)) Quantity # Number of delivered videos played to the endpoint. Restarting and skipping does not count. 329,046
Video Starts (Delivered) Quantity # Number of started videos (delivered) 496,467
Viewable Impressions (Contracted) Quantity #

Number of contracted impressions viewed by the user

An impression is viewable if more than 50% of the creative is visible on the screen (above the fold) for more than 1 second for display ads or 2 seconds for video ads.

75,568
Viewable Impressions (Delivered) Quantity #

Number of delivered impressions viewed by the user

An impression is viewable if more than 50% of the creative is visible on the screen (above the fold) for more than 1 second for display ads or 2 seconds for video ads.

895,808
Views (Contracted) Quantity # Number of contracted views selected by the user 985,500
Year

Year

(yyyy)

Year for specified metric(s) 2016
eCPA Gross Dollar $

Effective cost per actions based on actual delivery (gross values)

eCPA = Total Spend (Billable) ÷ Delivered Actions

$1.89
eCPA Net Dollar $

Effective cost per actions (conversion) based on spent budget (net values)

eCPA = Total Spend (Billable) ÷ Delivered Actions

$.97
eCPC Gross Dollar $

Effective cost per clicks based on the actual delivery (gross values)

eCPC = Total Spend (Billable) ÷Delivered Clicks

$5.92
eCPC Net Dollar $

Effective cost per clicks based on the actual delivery (net values)

eCPC = Total Spend (Billable) ÷Delivered Clicks

$5.37
eCPCV Gross Dollar $

Effective cost per completed view based on spent budget (gross values)

eCPCV = Total Spend (Delivered) ÷ Total Completed Views

$14,008.88
eCPCV Net Dollar $

Effective cost per completed view based on spent budget (net values)

eCPCV = Total Spend (Delivered) ÷ Total Completed Views

$11,228.10
eCPM Gross Dollar $

Effective cost per 1000 impressions based on the actual delivery (gross values)

eCPM = (Billable Spend ÷ Delivered Imps) *1000

$1.92
eCPM Net Dollar $

Effective cost per 1000 impressions based on the actual delivery (net values)

eCPM = (Billable Spend ÷ Delivered Imps) *1000

$1.92
eCPV Gross Dollar $

Effective cost per view based on spent budget (gross delivered values)

eCPV = Total Spend (Billable) ÷ Total Views

$2,114.55
eCPV Net Dollar $

Effective cost per view based on spent budget (net delivered values)

eCPV = Total Spend (Billable) ÷ Total Views

$1,694.81
eCPVI Gross Dollar $

Effective cost per viewable impressions based on the actual delivery (gross values)

eCPVI = (Total Spend (Billable) ÷ Delivered Viewable Imps) x 1000

$12.41
eCPVI Net Dollar $

Effective cost per viewable impressions based on the actual delivery (net values)

eCPVI = (Total Spend (Billable) ÷ Delivered Viewable Imps) x 1000

$12.41
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