Centro Platform Overview

Centro Platform is the software solution for planning, buying, monitoring, and billing reconciliation across various purchase methods, partners, and placements needed to build an effective guaranteed digital media campaign. The user-friendly platform connects with existing systems in the ad tech space facilitating a more seamless and complete digital media experience.

Centro Platform provides a digital advertising solution with an end-to-end technology that manages campaign goals. The agency contacts (buyers) plan, manage, negotiate, and communicate with vendors collaboratively to meet client goals. The agency contacts and vendors have the ability to plan, view, and monitor the campaign status, adjust delivery and costs data, and provide billing and performance reports with full communication within Centro Platform.

Centro Platform assists with connecting buyers and vendors in a single web application.  Centro Platform provides the following ad technology:

  • Selecting vendors and properties from a directory
  • Creating campaign proposals
  • Accepting contracts
  • Integrating with ad servers
  • Tracking data delivery
  • Managing performance
  • Executing billing reports.
  • Customizing campaign planning and performance charts and reports

You view and monitor the campaign status, adjust delivery data, and communicate with the account users in the Centro Platform application from beginning-to-end.  The dashboard views a campaign index, status, brand, date, and action required.  An activity feed keeps track your campaign changes.  And notifications display your agency campaign changes.

You collaborate with the account users with versioned proposals and contracts along with direct messages.  Centro Platform also allows contract revisions and delivery adjustments based on the performance.  The application also integrates and executes accounts receivable and payable reports.

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